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Conversion-Killing Mistakes, Part 2
Successful people (and companies), regardless of the
industry, all have a list of their clients,
customers, prospects, etc. because they know…
as you’ve no doubt heard…that “the money
is in the list.”
It’s no different for those of us in the home
business industry, whether we’ve chosen a
particular network marketing company to work
with or are involved in some other kind of
Your list…people who know who you are, like
you and trust what you have to say…is the
biggest asset you can have, so it just makes
sense to know what could be costing you those
important opt ins.
As we talked about last time, getting people
to give up their email address and opt in is
much more than just knowing the mechanics of
putting a capture page together.
So to get a better understanding of what works
(and what doesn’t), let’s take a brief look at
human nature and the knee-jerk reactions that
we ALL have.
Probably the simplest way to understand how our
psyches work…without getting into a master’s
level psychology course…is to look at yourself
and your own reactions.
What makes YOU put your name and email in those
boxes on a capture page?
Often, it’s an offer for something that you’ve
just “gotta have” like a free report, mp3, or
eBook that you think just might solve a problem
for you. It sounds good, and it very well could
be the answer you’ve been looking for.
Your curiosity has been piqued, so you give up
your email address cause you HAVE to know what’s
on the other side.
Let’s face it…we’re all NOSY. That’s why reality
TV and star-studded magazines are so popular.
We want to KNOW what the inside of people’s
homes look like and we’re not above peeking into
their fridge when they open the door to see what
kind of stuff is in there.
And how many of us have pulled a shower curtain
aside because we’re curious to see what kind of
shampoo/soap folks are using? (you KNOW you have!)
You’ll want to keep this all-too-human trait in
mind when you’re creating your capture page and
“trigger their nosy gene” as my good friend and
partner, Diane Hochman, says.
Which brings us to…
The #1 Conversion Killer
Of all the mistakes I see out there, this HAS
to be the most prevalent one. Long copy on
the page and lengthy videos can kill more
conversions than it gets.
Remember, the ONLY purpose of a capture page
is to get the name and email (the opt in), not
to teach, sell or present.
Too many details, and curiosity is squelched
I want you to think once more about those times
that you’ve decided that your email address was
worth what was on the other side of a capture page.
There was SOMETHING there that made you believe
that the stuff on the other side was worth it, BUT…
It likely created questions in your mind like “what if
I had this___(fill in the blank)___“, suggested there
were solutions and TRIGGERED YOUR NOSY GENE!
So don’t spill the beans before you get their
name and email. Create a cliff-hanger…get
them thinking, tell them you have the solution
to their problem, pique their curiosity and watch
your opt in rates go through the roof.
Keep these simple concepts in mind and your
capture page can help you generate leads, grow
your list and take your business to the next level.
Yes, there are other mistakes that can kill your
conversions, but saying too much is the one I
see most often so I wanted to cover it first.
We’ll look at a few of those other common
mistakes next time.
P.S. Want some made-for-you capture pages that
comes with step by step training that takes all
the guesswork out of lead generation for you? Click Here
and take a look at the system I use.