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Penguins, Pandas and SLAPS!
So you’ve been diligent and taken the time
to build your list
Because like most marketers, you know full
well that “the money is in the list”
Truth?? It’s like the largest asset your
No, it’s not another Penguin, Panda, Puma or Possum
But it could be felt as a “slap” of sorts…especially if you aren’t aware of it
Gmail changed (literally overnight) and now
even your most effective emails can be directed
to the “Promotions” folder instead of your
As I see it, there are two things you can do to
minimize the effects of this change.
First, email your gmail subscribers to let them
know they need to “whitelist” your email address
or create a filter that will put your emails either
into their inbox or a special folder
Second, have your own “communication center”
on the Internet…a blog.
You’ll be able to keep folks informed AND
sell your products and services from one central
location that YOU OWN (another MAJOR asset)
In recent years, blogs have become more and more
common in the home business industry, but I’ve
noticed is that while so many people HAVE blogs,
they really don’t use them
Most often, it’s because they simply don’t
understand how SIMPLE blogging can be!
It’s human nature to over-complicate things and/or
want to have it “right” before we do something
A mentor of mine always told me, “You don’t have to
get it right, you just have to get it going.”
So don’t have over think it or spend hours
making it “pretty”…
When you have something to share with your
target market…share it!
(They’ll thank you for it)
But what if you’re totally clueless about what
to do and what steps to take so your blog gets
traffic and ultimately makes SALES for you?
Honestly, your best bet and likely FASTEST track
is one of the many blogging courses available.
They’ll take you from the point of “OK, I have a
blog, but now what do I do?” to having a successful,
While there are a lot of really good courses out
there for you to choose from, my personal
recommendation is Ray Higdon’s Pro Blog Academy.
Because he teaches the CONCEPTS behind using
your blog as a marketing strategy in a clear, easy
to understand way.
You can check out Ray’s course HERE if you’re
But remember… take the necessary steps to
ensure that your message(s) gets to your market
now that Gmail has changed.
Share your thoughts by leaving a comment below.
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