Seems everywhere you look, pretty much everyone you talk to,
three words keep popping up…

“In This Economy”

Many network marketers point to those three words as the
major roadblock in their business, preventing them from
making the sales and/or recruiting as much as they’d like.

But it doesn’t have to be that way.

The way we use and respond to those words can make all
the difference…they can literally become our “magic words”.

Two Basic Types

The people we encounter both in our every day lives on
Main Street and on the Internet generally fall into two
basic, what I will call, “thinking types”.

The first comes from a perspective of lack. They honestly
believe that there’s not enough to go around, and tend to
buy into that doom and gloom “the sky is falling” way of
thinking. They’re terrified. And they’re looking backward.

These good people will tend to either desperately chase
after a quick hit/get rich quick scheme so they can
“get theirs,” or sit on their hands, feeling victimized,
saying things like “I can’t afford it” or “I can’t take a
chance in this economy.”

The second is forward thinking and has a prosperity mindset.
They agree with people like Jay Abraham, who says in his
book, The Sticking Point Solution…

“For all the pain they cause, economic downturns- like the
one we’re in today – allow us to discover that areas of growth
are actually more plentiful in hard times than in boom times.”

These folks take time to look for opportunity and can see
the “big picture.” And they’re looking for something that
makes sense to them.

Abracadabra…

So how do those words, “in this economy” allow us to
connect with BOTH types of people?

The forward thinker is ALREADY looking, aware that a down
economy has people dropping out of the race right and left,
leaving much more room for him. It’s a matter of exposing
him to our opportunity, and pointing to the benefits that
relate to him.

When those that are frightened point to the economy, that’s
when we can step to really HELP them by gently showing them
how they can sensibly create an additional income in their
spare time without leaving their current job.

Either way, “In this economy”, forward thinkers know that
opportunity is everywhere and it’s just a matter of finding
the one that suits them best, or…

“In this economy” people need to do something to protect
their loved ones.

Those three words, when properly framed for your prospect,
can actually help you sponsor more people.

Conclusion

Both approaches assume that you’ve taken time to TALK with
your prospect and know what their concerns/problems are.

Be sure to invest a few minutes asking (the right) questions,
so you can relate the conversation back to THEM.

Always remember, the conversation MUST center on their
needs, wants, pain, and concerns.

When you know what those are, you can offer your solution
for them…“in this economy.”

Editorial Comment

The Great Depression is known to have created the millionaires
whose names are still associated with wealth to this day. These
were forward thinkers who looked for and found opportunity in
a down economy.

Many believe that our current economy is an even more fertile
climate for those who choose to make the best of the opportunities
all around us.

NOW’S the time to look ahead, roll up our sleeves and do what we
can to secure the future for ourselves and those we love while
helping others to do the same in the process.

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